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Digital Marketing Manager - London

Digital Marketing Manager - London

£45 to £50k basic DOE + £5k bonus + pension

My client, an independent financial content solutions provider is looking for a Digital Marketing/Platform Manager who will be responsible for the management and implementation of all digital channels across Last Word to help support the growth and maintenance of its digital revenues and audience experience.
Headquartered in London, with offices in Singapore and Hong Kong.

Since their launch in 2005, they has been the final say for first to-market news, analysis and comment across the global wealth management market.

Their invaluable insight, intelligent and inspirational content is delivered to their sophisticated markets across multi-channel platforms - print, digital, research, data and events.

Their unrivalled brand reputation and bespoke content offerings are the first choice for wealth managers, financial advisers, fund selectors, discretionary managers, distributors and intermediaries across the globe, helping them forge the right connections, and make better informed business decisions with confidence.
Reporting to the head of marketing the role works across the whole business and is the digital ambassador for the business and the services it provides externally and internally.

Main responsibilities:
Responsible for the day-today running of all digital platform providers and digital reporting platforms including: BrightCove, Teads, AdYouLike, brand website and company website, Google analytics, Double click, Traffic Rich (trafficking agency used for ad delivery)
Responsible for the daily implementation and distribution of all client advertising both online and email advertising with assistance from one digital executive
Work closely and support commercial director, head of marketing, head of production, and head of events for of any new digital content platforms being implemented
Stress test all new digital products launching
Work in conjunction with subscript