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Digital Marketing Manager B2B

Digital Marketing Manager B2B

Basingstoke

Salary £30,000 depending on experience

Key Words; Digital Marketing Manager, Email Marketing, SEO, PR, Promotion, Planning, B2B Marketing.

The Company

As a result of strong growth over the past two years, our client, a leading market researcher in the mobile and online media sector, is looking to recruit a B2B Digital Marketing Manager to manage and grow the market share.



Job Description

Reporting to the Sales & Marketing Manager, you will be a proven B2B Marketing professional, with hands-on experience of delivering smart and effective marketing campaigns and getting the best out of digital assets.
You will possess a tenacious approach to business-to-business marketing, whilst being able to manage the whole process from marketing planning through to implementation and measurement.

Experience

You will have experience of PR, SEO, Promotion and Email Marketing, whilst being able to negotiate the best deals with marketing partners and suppliers.
You must be an intelligent, pro-active and enthusiastic individual who can be trusted to manage a critical area of the business.

A safe pair of hands, but with the ambition to really make a difference.
Previous experience of international B2B marketing is desirable, as is the ability to communicate effectively at the highest levels.


The successful candidate will thrive within a small, friendly, team based environment.



Main Objectives

To develop marketing programmes and campaigns that deliver real results for the business : a measurable increase in media coverage and engagement, growing prospect enquiries, and ultimately a rise in research and consultancy sales.
To provide management with accurate and timely marketing performance data in order to support business decisions.

Key Responsibilities

To prepare tactical and longer term plans to support business targets - incorporating both digital and traditional marketing techniques.
Develop b