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Digital Design & Ecommerce Manager

Job Title: Digital Design & E-Commerce Manager,

Overview:

The Digital Design & E-Commerce Manager will be responsible for the look and feel of all marketing material and articulating and executing a strategy that grows sales and profit for the website and drives footfall in to the stores.

Reporting to the Directors, this person will be an important member of the leadership team.

This person will work very closely with other teams including buying & merchandising, technology and external marketing agencies.

This is a highly autonomous and varied role in an exciting business.

We're committed to building a dynamic, success based business with people who have a real passion for what they do.

Digital Design

? Working closely with the Directors and external marketing agencies to interpret and implement agreed marketing strategies across all marketing channels.
? Supervising the production of adverts (press and digital) and working with the Directors to ensure the consistency of the marketing message in all areas e.g.

TV, Radio, in store POS etc.
? Directly managing in house Graphic design in the production and submission of adverts (press and digital) and other marketing materials.

E-Commerce

? Shaping and delivering the ecommerce strategy to drive traffic and sales and improve the customer experience.
? Optimising traffic and conversion to deliver the business objectives.
? Optimising the customer experience by constantly testing new functionalities and applying data-based decision making
? Driving new customer acquisition through the right mix of digital marketing channels
? Analyse the performance of channels and implementation of product merchandising
? Implement the ecommerce budget for marketing and consider a variety of technical and creative strategies.
? Day to day maintenance of the website and developments, liaising with external agencies where necessary
? Working closely with the technology team to continuously imp