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Demand Generation Manager - Musical Instruments - Theale, Reading

Demand Generation Manager - Musical Instruments - Theale, Reading

Competitive Salary and Commission-Pension - Healthcare and other benefits

Company Overview:

The company is a world leader in the design, manufacture and distribution of electronic musical instruments including pianos, keyboards and synthesizers, guitar products, electronic percussion kits, digital recording equipment, amplifiers and audio processing devices.



Role Purpose

To set up and drive a demand generation and conversion strategy for the company, leveraging global activity to capture leads and working with channel partners to convert leads to achieve set sales targets.

You will also be expected to create demand for European initiatives and generate relevant local content to engage target customers and nurture them towards a sale.

Although they don't sell direct to the end-user you'll need an ecommerce / sales-driven mindset focused on sell-through and key conversion points to ensure all leads are followed up to maximise conversion via channel partners.

You will lead a new team of demand generation and conversion specialists to execute programs across web, PPC, social, CRM, content marketing and the channel.

This is a hands-on role and will suit someone with a strong background in Demand Generation/Performance marketing who is looking to join a company where they can shape and drive campaigns to deliver targeted results.

Role Accountabilities

Leadership

? Build a performance-optimised demand generation & conversion strategy
? Develop annual/quarterly marketing plans working with sales and product teams
? Drive the day-to-day execution and optimisation of campaigns on all key platforms
? Deliver marketing campaigns to meet acquisition and conversion targets via pipeline management, focusing on quality over quantity.
? Develop segmented lead generation activity (email) to increase the CRM database for personalized 1:1 communication.
? Analyze marketing and sal