CRM Retention Specialist - Spain
CRM Retention Specialist - Spain | Competitive Salary + Full relocation package + Bonus and Full Benefits package | International Online Gaming Company | Spain
SRGEurope has been appointed to recruit an experienced CRM Retention Specialist - Spain for an industry leader within online gaming.
The CRM Retention Specialist - Spain will be responsible for developing, initiating, creating and overseeing business growth strategies that will expand the company brand's reach in Spain whilst increasing brand loyalty and awareness.
CRM Retention Specialist - Spain Responsibilities:
Own, initiate and execute the Retention CRM Strategy for our casino products, covering different players segments and measuring relevant KPI's
Work with other members of the CRM team to implement the promotional and CRM plan for your segments, as well as automated marketing campaigns to target the new and active player lifecycles.
This includes, but is not limited to:
Creation of brief for the creation of all marketing assets needed
Coordinate the builds of marketing materials - in-play and offline - ensuring a high level of QA is adhered to
Coordinate the creation, testing and QA of all bonus and campaign builds - ensuring a high level of QA is adhered to
Creation of target audiences and campaigns through our CRM and marketing tools
Monitoring of promotion performance and engagement (whilst promo is running)
Utilise our different product offering to implement a detailed Marketing Strategy with a view to increase player value and reduce churn, performing towards KPI's targets
Become an expert in using our main CRM Tool (Optimove) and how it can be used to its full potential for both the implementation of campaigns and reporting of the campaigns giving an insight into reasons for success or failure.
Periodic reporting of campaigns V's benchmarks (eg, email subject lines, click through rates from CTA's)
Work on the implementation of A-B test and Optimisation plan with a view to improving email KPI's and response rates
Work with the Analytics Team to create post-campaign analysis and review success factors and opportunities for optimisation
Based on campaign analysis and competitor insights, recommend new and innovative ways of optimising future promotions and CRM strategy, tailored to different customer requirements, with an aim of increasing the lifetime value of casino players
Carry out regular competitor analysis reviewing promotions and bonus offering, user experience and marketing communications, across different territories
Work closely with the Marketing Communications Team to create enticing marketing material to attract customers back and/or introduce them to our varied offering
Ensure all communications meet quality standards and adhere to both Legislation and Brand Guidelines
Focus on player profitability and implementation of this metric across all bonus related decision making
CRM Retention Specialist - Spain Requirements:
Native Spanish with knowledge of the Spanish Market
Proven online experience and a strong understanding of customer experience and segmenting data, within the Gaming industry
Considerable knowledge on the full player lifecycle to know when and how to target players
Degree or equivalent in a Marketing discipline is preferred
Our client is an industry leader within the Online Gaming Sector with an excellent reputation in its field of expertise.
They are a forward thinking Company who offer fantastic career development for like-minded employees who have the same drive, passion, motivation and desire to succeed.
If you would like to proceed to the next stage press apply now, if you want to know more e-mail us at firstname.lastname@example.org or call us for Spain +34 951 254 254, for UK 0207 183 6462 we look forward to hearing from you.
We have a variety of jobs ranging from £25k-£150k, so if this one is not suitable please visit our website www.srgeurope.com for other exciting opportunities you can apply for.
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