Business Data Analyst (Media/Retail)
Business Data Analyst (Media/Retail) - London
£60,000 + flexi/some remote working
My client, an award-winning Media House is looking for a Business Data Analyst who will join a Single View of the Customer (SVC) workstream within the Customer Data Platform.
You need to have experience in working with tech products and customer data in digital advertising, media, entertainment or retail industries
Customer Data Platform team is a part of the Digital Product & Engineering department.
The team is tasked to build a data platform which brings multiple customer data silos together and build SVC for many use cases, such as management reporting, analytics, enhancements in commercial processes, digital product user journeys, etc.
My client strongly believes in the benefits of flexible working, some remote working and autonomy in their day to day jobs.
What will the role involve?
As a Business Analyst, you will be defining customer attributes which will become part of SVC.
You will work closely with various business stakeholders from Digital Product, Commercial, Editorial, CRM, etc.
departments to understand the need, value and implementation details of customer profile attributes (e.g.
demographics, education, location) and behavioural characteristics (e.g.
loyalty, frequency, interests).
Your day-to-day tasks will involve:
Working with business stakeholders to identify customer attributes to enable various business cases, e.g.
targeted advertising, in-site personalisation, cross-promotion of various agency owned products etc.
Researching industry practices of building SVC and customer attributes
Mapping data sources and data points required to derive attributes
Conducting exploratory data analysis
Specifying implementation details of attributes for data engineers and working with them collaboratively to deliver
Planning testing strategies and running basic checks
Creating and supporting documentation of SVC
Designing visualisation dashbo
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