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Group Digital Marketing Executive

Group Digital Marketing Executive - Edinburgh

Salary: Competitive (Depends on Experience)

The Company

My client is a well-established name within the motor industry.

They have six dealerships across the UK in Edinburgh, Livingston, Falkirk and 3 across Liverpool in Speke, Bootle and Prescot.

They have won multiple Awards for Outstanding Customer Satisfaction and they believe its all about ensuring their customers get exactly what they want, at the right price.

The Role

An exciting opportunity has arisen for an experienced Digital Marketing Executive to join my clients' team.

This is a wide and varied role with the main purpose being to drive sales by optimising digital marketing channels (including their website, paid digital advertising and email) through a clear ROI focus and understanding of audience growth.

In addition to the competitive salary, the chose candidate will also receive the following benefits, Company car, 30 days annual leave - plus the option to buy an additional week, Discounts on company products and services, Pension scheme and discounted shopping portal with discounts at over 1000 retailers

Role Responsibilities:

Accountability for web performance and development, ecommerce sales and promotional strategy.

You will be responsible for web KPIs, ecommerce sales figures, merchandising of products and optimising customer journey to improve conversion rates and KPIs.

Web & E-commerce

? Own the relationship between our website agency and design partners.
? Continually drive & implement new initiatives and ongoing improvements to support commercial objectives - including the development of our conversational strategy.
? Own the design, delivery & maintenance of the websites.
? Take full responsibility for getting new products, offers, news & events listed across all websites.
? Carry out the reporting and analytics for campaigns & ongoing digital activities using Google Analytics, agency reports and other too

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