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Sales and Marketing Manager

 Job Description

Devising and implementing the company’s sales strategy.
Setting revenue targets for the company and setting key performance indicators.
Meeting with the sales managers on a monthly basis to assess company performance against KPI’s.
Presenting sales results to the board on a quarterly and annual basis.
Speaking at conferences and events about the company’s products and services.
Implementing sales strategies across the company and monitoring effectiveness.
Keeping a close eye on the sales activities of competitors and utilizing ideas where appropriate.
Overseeing performance management of under-performing sales staff.
Working closely with the national accounts team in order to secure large accounts.
Implementing a variety of new business initiatives to drive sales.
Ensuring the organisation has an effective sales training program.
Working with members of the board on budgeting and planning.
Negotiating agreements for contracts with customers and ensuring commercial.
Implementing an effective sales pipeline and lead tracking process.
Ensuring the CRM is being used effectively and provides a competitive advantage.
Implementing best practice in sales techniques throughout the department.

Marketing and Sales Manager Skills and Qualifications:

Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services


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