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Social Media & Marketing Manager

Social Media & Marketing Manager - Herne Bay

Salary: Excellent package commensurate with experience + benefits

The Company:

Our client is one of the most successful legal practices in the Southeast managing the legal affairs of local people for many years.

The Role:

They are now on the lookout for a suitability qualified and experienced Social Media & Marketing Manager working from their Herne Bay office.

Key Responsibilities / Duties:

? Drafting of the Firm's annual Marketing Plan and Report
? Reviewing annually and amending as necessary the Firm's Marketing and Social Media Policies
? Monitoring the Firm's marketing budget and reporting to the partners every six months; reporting to the partners on specific marketing initiatives as required.
? Analysis and reporting on marketing campaign ROI to the partners
? Analysing feedback from client satisfaction surveys and the Firms marketing activities.
? Carrying out creative and commercial analysis of competitor activity; submitting feedback to the partners as necessary.
? Ensuring the Firm's branding and image is visible and consistent across all forms of media and throughout all office's premises.
? Ensuring the Firm's communications consistently project its core brand values and market position.
? Ensuring the Firm's marketing and business development activities are compliant with all relevant regulating bodies and Lexcel requirements.
? Accurate drafting of all written copy for advertising campaigns, promotions, brochures, digital mailshots or other marketing media and liaising with relevant bodies regards artwork and placement.
? Maintenance of the Firms website, in cooperation with external agencies and the Firm's IT department, including accurate drafting of news articles and press releases for the site.
? Analysing website traffic; monitoring effectiveness of Google and other on-line marketing and liaising with SEO consultants.
? Organising photo shoots for website, brochures

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